People are still talking about that moment. It was the final day of the ISA Annual Business Retreat, and members sat anxiously awaiting the marketing audit from Equiteq’s Pat Webb, eager to see how the different firms’ value propositions and messaging stacked up. Who would stand out? Where might inspiration come from? What glimmer of insight would be picked up from Pat’s face or tone as she reviewed the different messages? (And, deep down, won’t everyone be impressed with my firm’s work?)

No one was expecting what actually happened.

Read More

Busy Is Best--Says Who?

“I’m just so busy.”

It’s like an auto-reply message we’ve all turned on in response to the question, “How are things?”

How are things?! Ugh, it’s so busy. There’s much going on. So much to do!

Read More