Your Top 10 Takeaways from ISA’s 2018 Annual Business Retreat

It’s only been a few months since we left the desert skies of Tucson and the ISA community at the 2018 Annual Business Retreat, but if you’re like most of us, that respite from the whirlwind seems like it was an eternity ago.

As we know, learning doesn’t last without a reinforcement, especially when you already have a very full plate. So hopefully, you’re keeping connected with your ISA colleagues — directly as well as through avenues like the LinkedIn group and the upcoming C-Level Forum — because they’re your trusted source of ongoing inspiration, advice and ideas.

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People are still talking about that moment. It was the final day of the ISA Annual Business Retreat, and members sat anxiously awaiting the marketing audit from Equiteq’s Pat Webb, eager to see how the different firms’ value propositions and messaging stacked up. Who would stand out? Where might inspiration come from? What glimmer of insight would be picked up from Pat’s face or tone as she reviewed the different messages? (And, deep down, won’t everyone be impressed with my firm’s work?)

No one was expecting what actually happened.

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Busy Is Best--Says Who?

“I’m just so busy.”

It’s like an auto-reply message we’ve all turned on in response to the question, “How are things?”

How are things?! Ugh, it’s so busy. There’s much going on. So much to do!

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